Method
Get found. Get chosen. Get paid.
Four pillars, named for what you get rather than for the technology inside them. Each one says what gets built and what changes.
Attract
More of the right people arriving
- Ad creative and testing
- Several versions run against each other, with the losers switched off on a schedule rather than when somebody remembers.
- Landing pages
- One page per promise, loading in under a second, asking two questions rather than eleven.
- Search and content
- The handful of searches that actually precede a purchase in your category, answered properly, once.
More of the right people arriving.
Convert
More of them becoming customers
- Websites
- Fast and plain, built to be read on a phone in bad light, with the enquiry route visible from every screen.
- Chat and instant response
- An answer in seconds at any hour, which is the one part of this a person genuinely cannot match.
- Booking and qualification
- Two questions, a slot offered, the appointment written into the calendar you already use.
More of them becoming customers.
Serve
Customers who come back
- Follow-up and reminders
- The message a week later that nobody has time to send.
- Review collection
- Asked at the one moment the customer is most likely to say yes.
- CallIQ
- Voice and WhatsApp reception, on its own site. About CallIQ
Customers who come back.
Run
A business that takes less work to run
- Internal automations
- The copying, the chasing, the re-entering.
- Reporting
- The same numbers, on the same day, without anyone assembling them.
- Handover documents
- So the system survives the person who commissioned it.
Hours back, every week.
Which one is yours is a question with an answer.
If you already know, tell us the shape of the project. If you do not, the Report measures all four and says which is costing you most.